Privacy Policy
Last updated: March 28, 2026
1. Information We Collect
When you use Mid South Best Rentals's website and apply for a rental property, we collect personal information including but not limited to: your name, email address, phone number, date of birth, Social Security Number (if provided), current and previous addresses, employment information, income details, emergency contact information, and uploaded documents such as identification photos and supporting financial documents.
2. How We Use Your Information
We use the information we collect to:
- Process your rental application
- Conduct background and credit checks (with your authorization)
- Communicate with you about properties and your application status
- Verify your identity and employment
- Contact your references and emergency contacts as provided
- Comply with legal obligations
3. Information Sharing
We do not sell your personal information. We may share your information with:
- Background and credit check services (with your consent)
- Property owners and management partners involved in the rental decision
- Service providers who assist in application processing and document storage
- Law enforcement or government agencies when required by law
4. Data Security
We implement reasonable security measures to protect your personal information. Application data is transmitted over encrypted connections (HTTPS). Documents are stored securely using industry-standard cloud storage services. However, no method of transmission over the internet is 100% secure.
5. Data Retention
We retain application data for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Application records are typically retained for the duration of any resulting tenancy plus a reasonable period thereafter.
6. Your Rights
You may request access to, correction of, or deletion of your personal information by contacting us. We will respond to your request within a reasonable timeframe and in accordance with applicable law.
7. Cookies and Analytics
Our website uses a small number of cookies to operate and improve your experience. We do not use cookies for advertising or cross-site tracking.
| Cookie | Purpose | Duration |
|---|---|---|
| detected-market | Stores your nearest market area (e.g. Memphis, Little Rock, or Dallas) so we can show you relevant listings. Contains only a city name — no personal information. | 30 days |
| admin_session | Authentication token for staff access to the admin dashboard. Not set for public visitors. | 8 hours |
We may also use Google Analytics to understand how visitors use our site. Google Analytics uses its own cookies to collect anonymous usage data such as pages viewed and time on site. This data is aggregated and does not identify you personally. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
You can control or delete cookies through your browser settings at any time. Disabling cookies will not prevent you from using our site, but the market detection feature will not be available.
8. Contact Us
If you have questions about this Privacy Policy or how we handle your personal information, please contact us at:
Mid South Best Rentals
Email: leasing@midsouthbestrentals.com
Phone: (901) 274-5237
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.