Effective date: September 3, 2025
Mid South Best Rentals ("MSBR", "we", "us", or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us by phone or email, or communicate with us by SMS/MMS text message.
- Contact information: name, phone number(s), email address, mailing address.
- Tenancy/application information: property interests, application status, lease details, maintenance requests, preferred appointment times.
- Communications: emails, call notes, and the content of SMS/MMS messages (including attachments and links).
- Technical/usage data: timestamps, message routing metadata, device/OS information transmitted by your carrier when you text us.
- Payment-related records (if applicable): amount and date (we do not store full payment card numbers on our site).
- Provide leasing, application, resident, and maintenance services.
- Communicate with you, including scheduling, confirmations, reminders, and support.
- Send account and service notifications.
- Improve operations, ensure security and fraud prevention, comply with law, and maintain records of consent/opt-out for messaging.
We do not use SMS for age-restricted content or lending/credit offers.
For this 10DLC campaign, we obtain consent in the following ways:
- Verbal consent during phone calls or in person when you ask us to text you information.
- Inbound SMS: when you text one of our published numbers first, this signals your interest; we respond with an opt‑in message and proceed only after you consent.
Our website is not used to collect consumer opt‑in for this 10DLC campaign. If we ever collect phone numbers using an online form in the future, we will display an SMS disclosure beneath that form and update this policy.
- Message frequency: conversational and event‑driven; frequency may vary.
- Charges: Message and data rates may apply from your mobile carrier.
- Opt‑out: Reply STOP to cancel at any time.
- Help: Reply HELP for help, or contact us using the details below.
- Consent not required: Your consent to receive SMS is not a condition of leasing, applying, or obtaining services from MSBR.
- Carrier liability: Carriers are not liable for delayed or undelivered messages.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
We also do not sell personal information, including mobile numbers.
We may share information with service providers under contract (e.g., property management platforms, IT/security providers, SMS carriers) to perform services for us. They may not use your data for their own marketing. We may also share information to comply with law, enforce agreements, or protect rights and safety. We do not sell your personal information and we do not disclose SMS opt‑in/consent or messaging data for third‑party marketing.
We retain records for as long as needed to operate our business, meet legal/financial obligations, resolve disputes, and maintain compliance logs for opt‑ins/opt‑outs. SMS message logs are typically retained up to 24 months unless a longer period is required by law or for legitimate business purposes.
- Opt‑out of texts: Reply STOP at any time. To resume, reply START.
- Access/Update: Request access to or correction of your information by contacting us.
- Email preferences: Use the unsubscribe link in our emails or contact us.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure; please use caution when sending sensitive information by text or email.
Our services are intended for adults. We do not knowingly collect personal information from children under 13.
We may update this policy from time to time. The "Effective date" above reflects the latest version. Material changes will be posted on this page.
- Applicants: 901‑274‑5237 · processing@midsouthbestrentals.com
- Depositors: 901‑274‑5237 · leasing@midsouthbestrentals.com
- Residents: 901‑274‑5235 · rent@midsouthbestrentals.com
- Repairs: 901‑274‑5207 · repairs@midsouthbestrentals.com · Text: 731‑602‑9154